We build a custom dashboard in Google Analytics that presents the KPIs in a visually appealing and easy-to-understand format.

The dashboard includes graphs, charts, and tables that provide real-time and historical data insights.

Analyzing User Behavior:

With the dashboard in place, we start monitoring user behavior on the website.

We analyze user flow, popular pages, and drop-off points to understand how users interact with the site.

Identifying Opportunities for Improvement:

Based on the data collected, we identify areas where user experience can be enhanced.

We look for pages with high bounce rates and low conversion rates to address any potential issues.

Optimizing Marketing Strategies:

We use the data from the dashboard to evaluate the effectiveness of different marketing channels.

This helps ABC Electronics allocate their marketing budget more efficiently and focus on channels that drive better results.

The implementation of a custom Google Analytics dashboard provided ABC Electronics with valuable insights into their website's performance and user behavior. By leveraging data-driven decisions, they were able to optimize their website, increase conversion rates, and make more informed marketing choices, ultimately leading to improved business outcomes.